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FirstStance
75-Point Account Intelligence Matrix

Real-Time Target Account Intelligence

Full coverage across 7 deal dimensions with automated 120ms SLA trigger execution. Stop reacting to deals — start engineering them.

75 Data Points
120ms SLA
7 Deal Dimensions
Real-Time Triggers
Signal Coverage Preview

Signal Coverage Preview

A sample of the 75-point matrix active in every pilot account. Each signal maps to a deal dimension and fires automated actions in real time.

ACV Tier
Pipeline Bottleneck

Stage Time Overrun Detection

Pipeline Velocity

Flags deals stuck in stage beyond threshold and auto-escalates.

Action execution available in platform

Deal Velocity Score

Pipeline Velocity

Composite score measuring deal progression rate vs. segment benchmarks.

Action execution available in platform

Forecast Category Drift

Pipeline Velocity

Detects when rep forecast category diverges from engagement signals.

Action execution available in platform

Funding Round Trigger

ICP / Firmographics

Fires outreach sequence on Series A/B/C announcement within 120ms.

Action execution available in platform

Hiring Signal (Sales/RevOps)

ICP / Firmographics

Monitors job postings to surface expansion and budget intent signals.

Action execution available in platform

Tech Stack Alignment Score

ICP / Firmographics

Scores account fit based on current tooling and integration compatibility.

Action execution available in platform

Champion Strength Score

Buyer Persona

Quantifies internal advocate influence and engagement trajectory.

Action execution available in platform

Executive Sponsor Engagement

Buyer Persona

Tracks C-suite involvement and sentiment across all touchpoints.

Action execution available in platform

Blocker Detection Signal

Buyer Persona

Identifies stakeholders creating friction before they derail the deal.

Action execution available in platform

Competitive Displacement Signal

Win/Loss Intelligence

Detects incumbent vendor presence and fires battlecard workflow.

Action execution available in platform

Win Theme Alignment

Win/Loss Intelligence

Matches current deal narrative to historical win patterns by segment.

Action execution available in platform

Pricing Sensitivity Indicator

Win/Loss Intelligence

Surfaces early discount risk based on conversation and engagement data.

Action execution available in platform

Feature Adoption Velocity

Product Usage

Measures time-to-adoption for key features against cohort benchmarks.

Action execution available in platform

Churn Risk from Usage Drop

Product Usage

Triggers retention workflow when engagement drops below threshold.

Action execution available in platform

Seat Expansion Signal

Product Usage

Identifies accounts approaching seat limits as upsell trigger.

Action execution available in platform

Pricing Page Visit Alert

Financials

Notifies rep within 120ms when ICP account visits /pricing 2+ times.

Action execution available in platform

CFO Engagement Signal

Financials

Detects finance stakeholder involvement as a late-stage buying indicator.

Action execution available in platform

Contract Renewal Proximity

Financials

Alerts 90/60/30 days before contract end with expansion playbook.

Action execution available in platform

Competitor Mention Detection

Conversation Telemetry

Scans call transcripts for rival mentions and auto-queues battlecard.

Action execution available in platform

Talk-to-Listen Ratio

Conversation Telemetry

Flags rep monologue patterns correlated with lower close rates.

Action execution available in platform

50+ More Signals

Across all 10 engines — unlocked in your 30-day pilot

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Trigger Engine

Automated Telemetry-to-Trigger Engine

Eight pre-built trigger rules ship with every pilot account. Each rule maps to a real-time webhook dispatch with enforced SLA execution.

5-Minute Inbound SLA

Auto-route inbound leads within 5 minutes of form submission.

5-min SLA
Active in platformWebhook dispatch on trigger

Pricing Page Visit Alert

Trigger rep notification when ICP account visits /pricing 2+ times.

120ms SLA
Active in platformWebhook dispatch on trigger

Rival Gong Mention

Detect competitor mentions in call transcripts and fire battlecard workflow.

120ms SLA
Active in platformWebhook dispatch on trigger

Executive Hiring Trigger

Alert when target account posts VP Sales / CRO / CFO job listing.

15-min SLA
Active in platformWebhook dispatch on trigger

Stage Time Overrun

Escalate deals stuck in stage beyond rep-defined threshold.

120ms SLA
Active in platformWebhook dispatch on trigger

Champion Departure Alert

Detect LinkedIn job change for deal champion and re-map stakeholders.

1-hour SLA
Active in platformWebhook dispatch on trigger

Funding Round Signal

Trigger outreach sequence on Series A/B/C announcement.

120ms SLA
Active in platformWebhook dispatch on trigger

Contract Renewal Proximity

Alert 90/60/30 days before contract end date with expansion playbook.

24-hour SLA
Active in platformWebhook dispatch on trigger
Audit Feed Preview

Live Execution Audit Feed

Every action and trigger execution is logged in real time. This is a sample of what the live audit feed looks like inside the platform.

AUDIT FEED — SAMPLESAMPLE — live in platform

[09:14:22] TRIGGER_FIRED | rule: "Pricing Page Visit Alert" | account: "Meridian Health" | latency: 118ms | status: SUCCESS

[09:11:07] MATRIX_ACTION | signal: "Champion Strength Score" | account: "Apex Dynamics" | crm: updated | status: SUCCESS

[09:08:53] TRIGGER_FIRED | rule: "Rival Gong Mention" | account: "Northstar Cloud" | latency: 104ms | status: SUCCESS

[09:03:41] MATRIX_ACTION | signal: "Funding Round Trigger" | account: "Vertex Capital" | seq: enrolled | status: SUCCESS

[08:59:18] TRIGGER_FIRED | rule: "Stage Time Overrun" | account: "Cascade Systems" | latency: 97ms | status: SUCCESS

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